Posted by: libraryexplorer | June 22, 2011

Advocating For Your Library

One way to advocate for your library is to tell people what happens, to tell decision makers how effectively you serve, enlighten, and assist patrons.

Talking one-on-one is often effective, but as Wendy Newman (long time advocate of Libraries and professor of the iSchool at U of Toronto) says, you need to prepare an “elevator speech”. Decision makers and other people who are interested have limited time to listen to an elaborate, rambling description of your library. Newman has several elevator speeches that she practised in front of a mirror so that she can give a quick speech that will appeal to the priorities of the person she speaks to.

Another effective way to promote your library, to spread the word about its role in your community is to use media. The London Public Library (disclaimer: I’m currently am an employee of LPL) presented a video to London City Council yesterday at 4pm EST. At the same time they posted the video link to their website and spread the word through Twitter. I love this video!

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